Make a lively presentation: In a medical expo, there are two possibilities. You will either find many number of visitors or you will see a few visitors. In either case, you should not lose your excitement towards your product presentation as the enthusiasm you express while you present a medical equipment sets the tone for the sale.
Reach out to the attendees: In a medical expo where world-class medical equipments will be in vast numbers, sometimes you need to reach out to the attendees to draw them towards your stall. This will also be effective as the attendees will be confused to pick their stalls to know more about their desired medical equipment.
Know more about your competitive products: Your product or medical equipment might be one of the most preferred and trusted equipments in the market. But, still you need to know almost everything about your competitive products. Visitors in a medical expo mostly would be doctors, hospital owners, decision makers and qualified professionals. They are bound to ask you about similar products that exist in the market. Attendees will be delighted when they get answers for their questions. This tactic has great potential for a sales lead.
Do strategic marketing: Mostly in an expo, the chances for a sale to happen are very slim. The reason could be competitive products, hesitation to go for it immediately and many more. This is when you have to be smart in ensuring that your product echoes in your attendees’ ears even when they have left the medical expo. This can be achieved by offering samples, self-explanatory brochures, future seminar info and more. This tactic will do wonders when there is a need for re-marketing and branding.
Source : http://medical-exhibition.blogspot.in/2017/03/5-tips-for-effectively-exhibiting-your.html